03May

How China Is Leveraging Live Streaming To Drive Sales After The Crisis

How China Is Leveraging Live Streaming To Drive Sales After The Crisis

While some think this same approach can be applied in the U.S., the market just may not be as primed for this as China's was before the crisis even took off. In order to leverage this strategy here, it might be about borrowing from what works in that culture to the edgy live streaming related to entertainment that has exploded onto the US scene during the quarantine in new ways to craft an approach that sizzles here. Read the China view here.

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