11August
Why These Power Players Are Falling
here's undefined://lnkagency.com/&source=gmail&ust=1597263659231000&usg=AFQjCNHFwmZexnc-B_miFo7A_Rwwd0NTXA">Lnk Agency's quick, snackable digi-culture trend brief for the week to continue to help you better navigate the New Era. Here's what to track now:
Accelerated Cancel Culture, But With A Twist
This is a definite trend to watch now because we are not just witnessing any ol' Cancel Culture any longer. All bets are now off. What we are seeing is once beloved, nearly untouchable influencers/high-level execs in our culture now being thrown down into the pit just like any other Joe Schmoe.
From nearly everybody's undefined://people.com/tv/ellen-degeneres-talk-show-scandal-timeline/&source=gmail&ust=1597263659231000&usg=AFQjCNE1gogbHQVbR9oI3KAQrdxoLleZAw">once fave, Ellen to the undefined://www.theloop.ca/oprah-called-out-white-privilege-and-sparked-a-hateful-backlash-on-twitter/&source=gmail&ust=1597263659231000&usg=AFQjCNG9JoLJ4x4NV6zvmMmDqtgX4QBmNA">previously-revered Oprah, (an no, it was not just Conservatives. The content of the Tweets reveal that) to undefined://www.hollywoodreporter.com/features/nbc-insiders-say-entertainment-boss-fostered-toxic-culture-under-investigation-1305307&source=gmail&ust=1597263659231000&usg=AFQjCNE2JZzrlpPb-bYe4b_mjTQDq3IFTQ">NBC Entertainment Chair, it's all about slash and burn. Ouch!
Why?
The pandemic has accelerated everything including levels scrutiny and accusation. Flashpoints around racism, sexism, disrespect are high on everyone's intolerance meter as we re-shape what type of culture we really want for ourselves.
It's important because:
you are witnessing an old regime of gatekeepers in power for what seems like forever being consistently stripped of power in various industry which influence and shape (or at least try to) how we think. With these gone that means new ones are beginning to bubble up to take their places - or new entities, overall. Watch this because these newbies will reflect the new value system.
This means:
your team is going to either leverage this in new ways to capture greater numbers, or be asked to use content/tech to help with such re-evaluation, or be held to greater scrutiny or some kind of combination of all of us this. This will call for fast and agile moves.
As always our Influence Insights here to deepen your digital content strategy in your communication plans, for sure, especially for 18-24/34.
Please feel free to share this email if you think any of these trend tips could be helpful and/or contact us for ideas about how to use new trends to better get your messaging out!
We're about making sure you know what's new and what's next so you can better connect with and/or understand people and hit your goals.