Trend GIF Of The Week - To Pivot Is To Partner

Here's what to track now:

 

New Partnerships For A New World

 

A definite trend to watch now is this next layer of who and what is connecting with who. Sure partnerships aren't new, but one's that kinda expand the game in new ways are.

 

From Snap undefined://www.theverge.com/2020/7/20/21331037/snapchat-headspace-meditation-mini-apps-mental-health&source=gmail&ust=1596026745810000&usg=AFQjCNEYEZDMisuQ4pt9t4Cyyv2khKZW8g">partnering with Headspace to Uber or Virgil Abloh, the artistic director of Louis Vuitton menswear  and CEO of Off-White "partnering" with hip hop artist Lupe Fiasco for a recent undefined://allhiphop.com/news/lupe-fiasco-talks-designing-ahmaud-arbery-commemorative-shoes-with-virgil-abloh-C-EUW6vDXkekDXjE-tMOdw&source=gmail&ust=1596026745810000&usg=AFQjCNHcY_rfUIh5un-S3nZsxdp1nUArig">track, there are some interesting collabos beginning to happen.

 

To pivot may be to partner but in new ways that also speak in an even more organic way to social impact, especially for (14-)18-23/34+

New rules are being created.

 

As always our Influence Insights here to deepen your digital content strategy in your communication plans, for sure.   Leveraging this idea of new/unexpected partnerships for virtual events, for example, will become critical if you want to stand out from the pack.